Thursday, September 4, 2008

General Motors is Extending Employee Discount Prices



http://www.mlive.com/business/index.ssf/2008/09/gm_extends_employee_discounts.html
Due to the weak economy, high gas prices, and the unprecedented drop in demand for large vehicles, GM and other automakers have been facing huge declines in sales. Facing this problem, General Motors has been offering employee discount prices to anyone that buys an '08 vehicle that is in stock. This is the first time the company has offered this incentive to all buyers since 2005. These employee discounts are generally around 10% off of the vehicle of your choice. GM has been offering this deal for the past two weeks, and due to the great success they have seen, they announced today that they will be extending this offer through the month of September. Not only will be extending the length of the offer, they are increasing the types of vehicles that the discount will be valid. Through the month of September all '08 vehicles in stock will be apart of the deal, but now 2009 Silverado pickups, certain Saturn models, more Cadillac models, and Hummer H2 and H3 sport utility vehicle will be included. GM spokesman John McDonald said that this was necessary because the success of the offer through August has left many deal lots with a short supply of '08 vehicles.
General Motors sales are down 18% through August of this year, but due to the incentive program they have afford to their customers, August sales alone have increased 30% from July's sales. Both Ford and Chrysler said Wednesday that they have no plans to offer their employee pricing discounts around the same time. This is great for GM because of what the entire automobile manufacturer companies have been faced with over the past year. As the prices of gas continues to increase, the economy continues to worsen, and automobile sales continue to fall. Hopefully this incentive to buy program continues to work, and automobile sales continue to increase for GM. This would not only be great for General Motors, but it would also be a boost to Michigan's struggling economy.

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